Greenacres Market – the Place to Be!

Time flies when you are growing a business. And GreenAcres Market, a twelve year-old company, is about to open a second store in Kansas City North. Barb and John Hoffmann set about to make Wichita, Kansas, a healthier place when opening the original GreenAcres at 21st and Rock Road in the Bradley Fair Shopping Center. Now their daughter, Shannon is embarking on making Kansas City healthier, through the company’s community education efforts.

“It can only be described as an adventure,” said Barb Hoffmann, co-owner and president of GreenAcres Market. “We thought we were starting a retail store, but it has grown much larger than that!”

Over the last twelve years, GreenAcres market has been the breeding ground for ideas that included a six-year, nationally syndicated radio talk show, HealthTalk with Shannon and Matt, cutting advertising programs that have achieved national recognition and seminars featuring the brightest and best from the natural foods industry. During this time, GreenAcres market has seen a few health fads come and go, but mostly kept their focus on helping customers build a healthy lifestyle. Long before organics were mainstream, GreenAcres Market prided themselves with the largest certified organic produce department in the area.

“Organic is who we are,” John Hoffmann said, “We believe in eating this way and we want to share our enthusiasm with other to eat organic.” The love or organics carries over into GreenAcres market’s deli operation, where organic ingredients make up the bulk of deli recipes. It might cost a bit more, but deli customers appreciate the clean, wholesome homemade foods that are true to GreenAcres’ mission.

“A healthy lifestyle starts with a good diet – one that is filled with fruits and vegetables,” offers Shannon Hoffmann of the Kansas City location. “Over the years, customers have come to understand the importance of proper eating to support lifelong health, and that is exciting!” Along with lean protein choices and beneficial fats – fruits and vegetables form the foundation of a healthy diet. And the “foods to avoid” list has not changed much since the first store opened in 1994 – white sugar, refined flour and grains or foods made from them.

“If there was any benefit of the low-carb craze from a few years ago, it was that the public finally began to understand what we have been saying for all these years – that these foods are calorie rich but nutrient deficient,” said Matt Murray, co-owner and Wichita store manager. “We always knew that things like refined sugar and trans-fats were bad, but recently the public is beginning to understand the health implications of a poor diet.”

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